Sanberg could easily be the guy standing at the front of a boardroom talking about the derivatives market. Instead, he has spent the last five months traveling around California speaking to low-income working families about how to get their share of a $400 million tax credit. This year is the first in California history that a state Earned Income Tax Credit (EITC) has become available, over and above the federal one. Sanberg thinks this anti-poverty program is so important, he has invested $1.5 million of his own money to create an education and outreach campaign, CalEITC4Me, whose aim is to get every eligible Californian to file a tax return by April 15 and obtain their credit. It is estimated that the EITC could impact 600,000 California households and improve the lives of 2.2 million people.
But reaching everyone eligible won’t be easy: California already has the third-lowest utilization rate of the federal EITC, meaning nearly $2 billion dollars in available tax credits go unclaimed in the state each year. If Sanberg and other like-minded advocates can’t prove in this first year that the new program is indispensable, there is no guarantee it will be part of future state budgets.
“That’s why our work this tax season is so damn critical,” Sanberg told the community organizers and state leaders at a November United Way conference. “If people use California’s EITC and love it, it’s going to be very hard to take it away. The measure of [our] success is entirely about implementation.”
Read the rest of the article at the Jewish Journal.